Exploring Customer Journey Mapping (DDN226)
Available offerings
To register, you will be prompted to sign in.
Online
Course
English
Online
Course
French
Overview
Delivery method
Online
Duration
Less than 1 hour
Audience
Employees
Managers
Supervisors
Description
Customer journey mapping can help to better identify your customers' needs and their common pain points. This online self-paced course introduces the customer journey map, a helpful problem-solving tool used to document every step of the customer experience. By creating their own map, participants will learn how to better understand their customers' needs, identify the problems they encounter, and brainstorm effective solutions.
Topics include:
- identifying the benefits of customer journey mapping
- setting the business goal and establishing a mapping team
- drafting, updating and completing a customer journey map
- prioritizing solutions to improve customer focus
- avoiding common mapping mistakes
Legacy course code: I607
Related products
Achieving Customer-Centric Design with User Personas
This online self-paced course uncovers the essential elements of user personas and the valuable business information that can be gained from them. Participants will learn how to build effective user personas, selecting data and qualities that can help their organization to design products that better reflect the expectations of their customers.
Building a Culture of Design Thinking
This online self-paced course presents different ways to apply design thinking strategies to reframe problems, brainstorm solutions and decide when to use prototypes. Participants will learn best practices for user testing, and how to gather and review feedback to help solve problems effectively and best meet the needs of their customers.
Exploring the Relationship Between UI/UX Design
This online self-paced course explores the relationship between the user interface (UI) and the user experience (UX) for the creation of user-pleasing apps. Participants will examine design principles and key trends in UI and UX design and learn how to evaluate the emotional impact of the user experience.
