The Design Process: Ideation and Conceptualization (DDN246)
Available offerings
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Online
Course
English
Online
Course
French
Overview
Delivery method
Online
Duration
2 hours
Audience
Employees
Description
Ideation and conceptualization are important steps in developing well-designed products and services. This online self-paced course provides the knowledge needed to run productive, useful, and equitable ideation sessions that will lead to solutions for identified problems. Participants will learn practical methods for generating, evaluating, and refining new ideas into practical products and services that positively impact the people using them.
Topics include:
- creating actionable "How Might We" statements
- generating ideas through collaborative brainstorming and brainwriting
- improving ideas using the SCAMPER method
- evaluating ideas and determining which to develop further
- refining an idea into a concept to set the stage for prototyping
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