Government of Canada Innovation Series: Innovation in Communications Strategies (TRN1-E07)

Overview

Delivery method

Online

Duration

1 h

Audience

Employees

Communications play a vital role in the Government of Canada’s ability to engage Canadians, inform them of programs and policies, and build trust. As Canada’s largest employer, the government must also meet the needs of federal employees through efficient and effective internal communications. In both cases, the demand for factual and clear information delivered at a rapid pace places pressure on communications professionals to meet expectations.

As part of the Government of Canada Innovation Series, this forward-looking event brings together public service communications professionals who will offer insights on how innovative practices are being used to improve the key metrics of audience reach, engagement and measurement.

Participants will learn how innovative approaches are being applied to areas of media selection and evaluation methods and to the on-the-fly adjustments that are required to effectively communicate with internal and external audiences.

Learn more about the Government of Canada Innovation Series.

Speaker(s)

Laurie-Anne Kempton, Assistant Secretary to the Cabinet, Communications and Consultations, Privy Council Office

Line Patry, Director, Outreach, Immigration, Refugees and Citizenship Canada

Renée Parisien, Director, Public Health Communications, Strategic Communications, Directorate Communications and Public Affairs Branch, Health Canada and the Public Health Agency of Canada

Marie-Elise Rancourt, Director General, Public Affairs, Global Affairs Canada

Moderator

Ginny Sutcliffe, Director General, Communications and Engagement, Canada School of Public Service