Social Media Monitoring in the Government of Canada (TRN1-E19)

Product code: TRN1-E19

Overview

Delivery method

Delivery method

Online

Duration

Duration

1.5 hours

Audience

Audience

All public servants at all levels

 

Description

Social media is now an integral part of the way the Government of Canada communicates with Canadians, and formally training GC employees about how to use it is the responsibility of all organizations. As federal communications policies require communications branches to understand the public environment, many of them are now engaged in social media monitoring―the systematic mining and analysis of social media content―as part of their social media activities.

This informative event features Carly Dybka, a recent participant in the Public Servant-in-Residence Initiative, who will share key findings from her doctorate dissertation research at Carleton University into the type of social media monitoring happening throughout the federal government and the beliefs and logics driving this type of work.

Participants will learn about the opportunities, requirements and challenges of social media monitoring in the Government of Canada, as well as important related ethical and privacy considerations.

Speaker 

  • Carly Dybka, Director, Employee Communications and Digital, Creative and Language Services, Department of Justice Canada

Moderator

  • Teilhard Gentillon, Team leader, Social media, Department of Canadian Heritage

 

 

Date modified: 2023-03-20