The Craft of Speechwriting in the Public Service (TRN122)

Overview

Delivery method

Online

Duration

6 hours

Audience

Functional specialists

Communications Specialists

Description

A good speech anticipates the expectations of the audience and transmits a clear message that empowers them to take action or reflect. This online self-paced course explores speechwriting as a unique form of professional writing and is intended for anyone wishing to improve their ability to create a compelling written narrative. By reviewing videos and sample transcripts, participants will explore how to conduct proper research, use powerful rhetorical devices, and navigate the speechwriting process from a uniquely governmental perspective.

Topics Include:

• understanding situational awareness and research requirements
• aligning your writing with government objectives and strategies
• reflecting on how different audiences can influence tone and content
• examining the common types of speeches used by government speechwriters
• defining the role of the speechwriter as a speaking coach, event planner, and trusted advisor

Legacy course code: C385