The Craft of Speechwriting in the Public Service

Overview

Delivery method

Online

Duration

6 hours

Audience

Functional specialists

Communications Specialists

Writing a successful speech involves anticipating the expectations of the audience and transmitting a clear message that will empower them into action or reflection. This online self-paced course introduces speechwriting as a unique form of writing, beginning with an exploration of how writing speeches differs from other forms of professional writing. By reviewing videos and sample transcripts, participants will explore how to conduct proper research, use powerful rhetorical devices and navigate the speechwriting process from a uniquely government perspective.

Topics Include:

• examining the common types of speeches used by government speechwriters
• understanding situational awareness and research requirements
• aligning speeches with government objectives and strategies
• reflecting on how different audiences can influence tone and content
• defining the role of the speechwriter as a speaking coach, event planner and trusted advisor

Legacy course code: C385