Understanding and Applying Strategic Communications (TRN141)
Overview
Delivery method
Classroom
Duration
15 hours
Audience
Functional specialists
The School has transitioned to the virtual delivery of its learning products. As a result, this in-person classroom course has been suspended. Visit our learning catalogue to find similar or alternative virtual or online courses.
Strategic communications provides a planning roadmap that supports an organization's vision, mission, mandate and priorities. This course explores the nature of strategic communications through discussion, practical exercises and case study reviews. Participants will learn how to apply established approaches to developing and delivering strategic communications services within their organization.
Topics include:
- defining the strategic role of communications
- developing a communications strategy
- understanding the connections between communications and program development
- delivering strategic communications value in the workplace
Legacy course code: T712
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Date modified: 2022-02-07
