Maximizing Value with A/B Testing (TRN330)
Available offerings
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Online
Course
English
Online
Course
French
Overview
Delivery method
Online
Duration
Less than 1 hour
Audience
Directors
Employees
Managers
Supervisors
Description
A/B testing is the process of testing and comparing two elements to determine which performs more effectively and provides the best user experience. This online self-paced course examines the characteristics, benefits and best practices of A/B testing as a way of optimizing products. Participants will learn about the key actions needed to create an agile, value-added A/B test strategy in their organization.
Topics include:
- identifying the characteristics of A/B testing
- recognizing the organizational benefits of A/B testing
- creating an organizational A/B test strategy
- distinguishing between the phases of A/B testing
- exploring best practices in A/B testing
Legacy course code: T936
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